How Pet Brands Can Find Strategic Partnerships in 2026

Partnerships are one of the most effective growth drivers for pet brands — but finding the right co-marketing or distribution partner is notoriously time-consuming. The industry is passionate, diverse, and creative, but also highly fragmented.

Here’s how brands can build stronger, more strategic partnerships in 2026.

1. Start With Platforms Built for Pet Industry Discovery

Most founders rely on personal networks, events, or social media to find partners. But the most efficient starting point today is Pet Ppl, the only platform that centralizes pet brands, investors, rescues, and professionals.

Brands can:

• Search for complementary companies

• Explore co-marketing matches

• Identify retailers or service providers

• Build year-round collaborations

It removes the guesswork and speeds up decision-making.

2. Look for Shared Values Before Shared Audiences

The best partnerships come from aligned values — sustainability, nutrition, innovation, rescue support, etc. Audiences follow values.

3. Participate in Industry Events Consistently

Global Pet Expo, SuperZoo, and PCIN events are essential touchpoints for brand visibility.

4. Build Partnerships With Nonprofits

Rescues and nonprofits offer authentic reach and mission alignment. Pet Ppl makes it easy for brands to find and collaborate with them.

5. Ask: “Can this partnership make life better for pets?”

This question leads to partnerships that last.