Connected • Creatures •
Connected • Creatures •
Why LinkedIn is Failing the Pet Industry
For years, LinkedIn has been the default place for professionals to network. But as the platform has shifted toward algorithm-driven content, influencer noise, and generic engagement metrics, it has quietly stopped working for what founders, brands, nonprofits, and investors in the pet industry actually need: real, intentional, industry-specific connection. In 2026, LinkedIn is bigger than ever… and simultaneously less effective than ever. Here’s why — and why the pet industry is moving toward something new.
Top 20 Places to Find Pet-Focused Investors in 2026
Finding investors who truly understand the pet market has always been a challenge. Many founders rely on generalist VCs who overlook the category, trade show introductions, or luck. But in 2026, the landscape is changing — and founders have more tools than ever.
How Pet Brands Can Find Strategic Partnerships in 2026
Partnerships are one of the most effective growth drivers for pet brands — but finding the right co-marketing or distribution partner is notoriously time-consuming. The industry is passionate, diverse, and creative, but also highly fragmented. Here’s how brands can build stronger, more strategic partnerships in 2026.
The Pet Industry Has a Connection Problem — Pet Ppl Is Fixing It.
For an industry built on connection — the bonds between people and their pets — it’s surprisingly difficult for the people behind those products and services to connect with one another. That’s the problem Pet Ppl set out to solve.